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Hubris
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http://en.wikipedia.org/wiki/Hubris
Hubris or hybris (Greek Uβρις), according to its modern usage, is exaggerated self pride or self-confidence (overbearing pride), often resulting in fatal retribution. In Ancient Greece, "hubris" referred to actions taken in order to shame the victim, thereby making oneself seem superior.
Hubris was a crime in classical Athens. Violations of the law against hubris ranged from what might today be termed assault and battery, to sexual assault, to the theft of public or sacred property.[1] Two well-known cases are found in the speeches of Demosthenes; first, when Meidias punched Demosthenes in the face in the theater (Against Meidias). The second (Against Konon) involved a defendant who allegedly assaulted a man and crowed over the victim like a fighting cock. In the second case it is not so much the assault that is evidence of hubris as the insulting behavior over the victim.
Perhaps the primary example of hubris is Achilles' treatment of Hector's corpse in the Homer's Iliad. Similarly Creon commits hubris in refusing to bury Polynices in Sophocles' Antigone. In the tragedy Agamemnon, by Aeschylus, Agamemnon initially rejects the hubris of walking on the fine purple tapestry, an act which is suggested by Clytemnestra in hopes of bringing his ruin. This act may be seen as a desecration of a divinely woven tapestry, as a general flouting of the strictures imposed by the gods, or simply as an act of extreme pride and lack of humility before the gods, tempting them to retribution.

Un comentario de Aristóteles en su libro la Retórica
Aristotle defined hubris as follows:
to cause shame to the victim, not in order that anything may happen to you, nor because anything has happened to you, but merely for your own gratification. Hubris is not the requital of past injuries; this is revenge. As for the pleasure in hubris, its cause is this: men think that by ill-treating others they make their own superiority the greater.[3]